We've seen a huge amount of new car logos hit the road over the last few years, with everyone from the likes of Kia to Rolls-Royce debuting new identities. And now, Jaguar has presented what might be ...

The British luxury vehicle maker Jaguar will launch three new electric cars in 2026, having taken new cars off sale more than a year ago to focus on reinventing the brand. The manufacturer unveiled a ...

Jaguar Land Rover is no more. The British luxury car maker is now simply JLR (no points for guessing where the letters come from). There's a new logo to accompany the change, and the design is simple ...

For the past 84 years, Jaguar has been a symbol of automotive majesty, with the most powerful feline in the Americas as the iconic image of the emblematic British car brand. The company’s recent and ...

Apropos of nothing, Jaguar just relaunched its brand. "FEARLESS. EXUBERANT. COMPELLING" are the adjectives that preface Jaguar's announcement about its reimagining. Those adjectives are, of course, ...

Jaguar has unveiled a new logo that emphasizes its posh British pronunciation as it transitions into a "new era" that emphasizes its upcoming all-electric vehicle lineup. The 102-year-old luxury ...

NEW YORK — A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in brightly colored outfits — and no car. The rebrand, which includes a ...

FILE - The hood ornament and a portion of the grill of a Jaguar automobile is shown at a dealership in Norwood, Mass. on March 26, 2008.(AP Photo/Steven Senne, file) (Steven Senne, AP2008) NEW YORK – ...

Renowned luxury vehicle brand Jaguar is garnering backlash after releasing their latest advertisement, with Tesla CEO Elon Musk also serving as one of the critics. The influential business magnate ...

Gerry McGovern, Chief Creative Officer at JLR largely responsible for Jaguar's rebrand, has been let go from the company ...

It's being reported in The Telegraph that Jaguar's infamous recent rebrand, in which the core pillars of the British automaker's brand were tossed out and redone, may itself be on the verge of being ...