They may be small, but these micro indie beauty brands are certainly set to be mighty… We all have that friend who somehow manages to discover brilliant indie beauty brands before anyone else.

Parisian Girl beauty is in full effect. Think: fresh skin, off duty model looks, effortless blunt bobs, and more.

If many indie darlings of the past may have bristled at such blatantly capitalistic dalliances, the new guard are taking a ...

The beauty industry looks remarkably different ... luxury, indie, and so-indie-you-haven’t-heard-of-it-yet brands at every price point, for every lifestyle.

Leading beauty packaging and innovation company strengthens its team with new strategic hire ...

The power of TikTok’s influence lies in its algorithm, which promotes content based on user engagement.

Today's makeup category is seeing a proliferation of innovative products and keeping pace ahead of new local competitor ...

more indie brands," makeup artist Adam Ryan says in a TikTok video as he points to a JCPenney Beauty displays with makeup from Lime Crime and KimChi. "This is incredible!" JCPenney is also setting ...

Next month, MJ Lenderman will perform three back-to-back, sold-out shows at Brooklyn’s 650-capacity Music Hall of Williamsburg, an unusual feat for a young, up-and-coming indie-rock artist.

Jeffrey Campbell’s Lita boots are back en vogue as fashionistas welcome the revival of “Tumblr summer” — an ode to the popular blogging site that glorified indie sleaze in its prime just a ...