Neuro-Insight UK CEO, Heather Andrew spoke with Business Insider about what key features a logo should have to be most effective. She picked 3 key areas to focus on: colours, shapes, and sounds.

Funnily enough, one of the most effective ways to make a lasting impression is to keep it simple. A complex logo with too many details can be difficult for viewers to process and recall. In contrast, ...

Featuring your company name, embellished with a little color and perhaps a few graphic touches here and there, your logo is your company's most important design element because it's the basis for ...

Discover how startups leverage AI-driven tools for cost-effective, high-quality visual branding—creating logos, marketing assets, ...