The airline continues to contend with backlash after revealing plans to apply a checked bag fee. But the carrier briefly deflected the fallout to the Mavericks.

Southwest Airlines is trying to recover from the bad PR they just generated by pointing to an instance of worse PR. The airline giant sparked outrage this week by announcing the impending end of their policy allowing two free checked bags for every passenger.

Southwest Airlines trolled the Dallas Mavericks about trading Luka Doncic to the Los Angeles Lakers in an Instagram post.

The Dallas Mavericks have dealt with a constant stream of backlash since they traded Luka Doncic more than a month ago, and a major airline is now getting in on the fun.

The post referencing the Luka Doncic trade came after the airline had received backlash for its decision to change its longstanding policy of "bags fly free."

This week, Southwest Airlines became the latest organization to reference the trade in their latest Instagram post about their new bag policy. The Dallas Mavericks are known all across the country right now but for all the wrong reasons.

Southwest Airlines' viral dig at the Mavericks has fans fired up on social media. The shade comes days after the airline's controversial baggage policy change.