As reported by Richard H. Levey for Direct Newsline, if a consumer saw a televised commercial during the war's opening days against Iraq, chances are it was a direct response spot. Open inventory ...

Boston-based ad agency FORGE Worldwide recently created DRTV spots to promote Dragon NaturallySpeaking software from Burlington-based Nuance Communications. The Dragon software allows people to speak ...

Direct response television is effective in generating immediate revenue results and helping build brand awareness. Every company is focused on the bottom line. Nielsen ratings — at their best — are an ...