With today’s hyper-distracted consumer, marketers need a healthy media mix to spark consumer engagement. One frequently overlooked option is direct response television (DRTV) advertising, a discipline ...

Most of you are aware that the inclusion of URLs in commercials is having a huge impact on our business. You may be unaware, however, that parallels exist between these proliferating URLs and the ...

Chief Marketer recently spoke with Bill McCabe, the newly named president/CEO of direct response television agency A. Eicoff and Co. (a unit of Ogilvy & Mather), to get his take on the rapidly ...

DRTV campaign to include TV commercial featuring original “Shark Tank” star Kevin Harrington. DORAL, Florida, Sept. 20, 2018 (GLOBE NEWSWIRE) -- Earth Science Tech, Inc. (OTCQB: ETST) (“ETST" or the ...

Direct response marketing has evolved into a $300 billion-per-year business, and a broad array of companies—from start-ups to Fortune 500 companies—continue to rely upon this effective form of ...

Brother International looks to prove to small business owners that great things can come a small printer in a new national direct-response campaign running on national cable outlets. The new effort, ...

Direct response television can work to promote retail sales, despite its longstanding image of promoting products “not sold in stores,” Mike Medico, president of E&M Advertising Inc. told DMD ...

Portland, Ore. - Brand DRTV Advertising Agency Atomic Direct has received two awards from Jordan Whitney Inc.: one for “Best-Branded Short-Form”, and one for “Best Self-Protection Infomercial”. Jordan ...

But whereas Altman’s article discussed DRTV in the context of other media options, here we’ll home in on your merchandise in the context of DRTV. There are steps to help you take the guesswork out of ...

Portland, Ore. - Brand DRTV Advertising Agency Atomic Direct received news that the Agency has won three awards for Kobalt Tools fall 2012 campaign, and Teho Tools spring 2012 campaign. Jordan Whitney ...

Opinions expressed by Entrepreneur contributors are their own. Most of us have heard of the ThighMaster, the Snuggie or the Ginsu Steak Knives as overnight success products that have amassed millions ...