In today’s competitive market, branding is more than just a logo or a slogan. it’s about creating an emotional connection ...

The following examples break down the secondary color palette to show how color combinations can be used successfully. Each is different but still should be used in extremely limited instances, in the ...

The strength of the Northwestern Engineering palette is its consistency. Adhering to these color guidelines will result in clean, comprehensive communications that are instantly recognizable as ...

The Block N logo should not be altered in any way, including stretching, shadowing, beveling, changing the proportions or altering the color palette. The University signature can appear in any of the ...

Logos should have some relevance to the brand; color palettes denote meanings and build trust with the brand. Typography, market research, imagery, and tone of voice also play crucial roles in ...