There are also significant impacts on electricity and water. AI energy demand across the globe will be greater than the ...
It's seemingly the year of disappointing Christmas ads for some, as Coca-Cola mark the start of the festivities with a modern twist. The brand's 'Holidays Are Coming' sentiment first launched back ...
The Drum catches up with Yann Caloghiris at SXSW, where he says the future for agencies is designing AI-powered experiences ...
Pratik Thakar, head of generative AI for The Coca-Cola Company, explains how the beverage giant is applying the tech ...
Coca-Cola products are officially back in Costco food courts as of this summer, but customers are already seeing Coke ...
Unsurprisingly, cost seemed to be one major factor in the approach. “This year, for the first time, our Coca-Cola Christmas ad was created with generative AI, combining emerging technology with ...