Meanwhile, the fast-growing Michelob Ultra label takes its active-lifestyle mien to a higher level, with septuagenarian performers Catherine O’Hara and Willem Dafoe posing as pickleball hustlers, the better to cop Ultras off unsuspecting athletes such as Sabrina Ionescu, shot put gold medalist Ryan Crouser and NFL Hall of Famer Randy Moss.

A day after the Chiefs and Eagles clinched the AFC and NFC championships, sending them to New Orleans for Super Bowl LIX, St. Louis-based Budweiser dropped its latest Super Bowl ad featuring its world-famous Clydesdales.