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Notorious UK prankster Oohbah Butler recently launched an attack on online retail powerhouse Amazon – repackaging bottles of delivery drivers' pee to sell on the site. The goal? Achieve the coveted ...

Oobah Butler’s documentary, ‘The Great Amazon Heist,’ leverages the power of branding language to subvert the power of branding culture. Branded is a weekly column devoted to the intersection of ...

The drink had all the hallmarks of a beverage sensation. Striking design, bold font, and the punchy name Release. But inside, each bottle was filled with urine allegedly discarded by Amazon delivery ...

Not drinking enough fluids during the summer can land you in hot water. Water makes up roughly 60% of your body weight — dehydration happens when you don’t replenish the fluids you lose to sweat, ...

"Nearly half of all respondents said they drank between zero and three glasses of water per day." So how much water should you be putting away? "As with most things when it comes to nutrition and ...