But in 2022, Comscore found that Apple TV made up just 5 percent of connected TV devices in U.S. homes that stream video, versus 28 percent for Roku and 30 percent for Fire TV.

Every time I write an article about the escalating advertising and tracking on today's TVs, someone brings up Apple TV boxes.Among smart TVs, streaming sticks, and other streaming devices, Apple ...

Apple has secured a top-five spot in the most-watched streaming series with its original programming for the first time, Bloomberg reports. According to data from Nielsen, Apple TV+ claimed one of ...

Apple TV+’s exclusivity is not particularly unique. Although you can watch it on the Apple TV app, you can also access it on other platforms such as Roku, Amazon, Google, and web browsers.