And now is the time for marketing leaders to expand their existing skill set and develop their AI intuition—when to use it, when to lose it—to make the most of AI’s transformative power and deliver ...

Conversational marketing stands as a dynamic approach that emphasizes real-time dialogue with customers, fostering deeper engagement and relationship building. With the integration of artificial ...

What if creating professional, branded marketing content for your business was as simple as clicking a button? With the unveiling of Pomelli, Google DeepMind’s latest innovation, that vision is closer ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Debra Andrews It is no ...

Artificial intelligence (AI) is changing the game in many industries and content marketing is no different. As we dive deeper into the digital age, AI’s influence on how we create, share and optimize ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. AI has fundamentally changed marketing, but not in the way most people assume. While ...

The marketing world is undergoing the most profound shift since the invention of the internet. For the last 20 years, consumer journeys typically began with a search query and a page of ten blue links ...

Marketing and advertising are experiencing an unprecedented era of transformation. Multiple market factors are at play: the potential deprecation of third-party cookies, the emergence of new ...

Personalization in marketing refers to strategically adapting campaigns and customer interactions based on individual preferences, behaviors, and data insights to enhance engagement and satisfaction.

Welcome to the first installment of our article series on artificial intelligence (AI) for marketing beginners. This aims to demystify AI, providing foundational knowledge and practical insights on ...

Dr. Chris Hillman, Global AI Lead at Teradata, joins eSpeaks to explore why open data ecosystems are becoming essential for enterprise AI success. In this episode, he breaks down how openness — in ...