Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The marketing landscape is undergoing a significant transformation with the advent of ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. AI is transforming marketing, but too many companies use it without a clear plan, consistent ...

One of the things I am excited about this year is that we have moved beyond the hype of generative AI and are seeing some early use cases emerge in marketing that have a clear measurable impact. I ...

The two dominant emotions surrounding AI in marketing today are hype and anxiety. But we’re entering a new era – one built not only on automation but also on orchestration and intelligence. Agentic AI ...

AI improves efficiency. AI agents complement marketing automation by handling repetitive tasks and allowing teams to focus on strategic decision-making and creativity. Better campaign integration.

July 15, 2025 - In today's hyper-automated economy, businesses are quickly embracing AI-powered marketing tools to expand their reach and streamline engagement. Synthetic voice calls, often using AI ...

AI is no longer just an advantage for businesses but a necessity. Businesses that leverage AI tools gain a competitive edge through personalized messaging, real-time data analysis and efficient ...

Martech is entering a transformative era where agentic AI and quantum computing will be converging to redefine the art of the possible. Let’s explore three critical trends I think will shape marketing ...

Dashveenjit is an experienced tech and business journalist with a determination to find and produce stories for online and print daily. She is also an experienced parliament reporter with occasional ...

AI is rapidly becoming a must-have in every modern marketer's tool belt, helping teams to do more with less. This shift couldn't come at a better time, as marketers today are under pressure to drive ...

Much like an old engine that’s past its prime, some AI marketing strategies are sputtering as technology speeds ahead. What once seemed like cutting-edge solutions have now lost their edge. Let’s take ...

The marketing world is undergoing the most profound shift since the invention of the internet. For the last 20 years, consumer journeys typically began with a search query and a page of ten blue links ...