The next wave of progress is less likely to come from adding more tools to your martech stack and more likely to come from ...

To market agentic AI effectively, start by translating complexity, building trust and aligning messaging with executive ...

And now is the time for marketing leaders to expand their existing skill set and develop their AI intuition—when to use it, when to lose it—to make the most of AI’s transformative power and deliver ...

From P&G to Verizon, a growing list of brands are turning to generative and agentic AI to cut costs, streamline production ...

AI investments are widespread across retail, but using the tech doesn’t automatically translate to business impacts, per a ...

In today's marketing world, rapidly evolving technology and consumer habits are pushing companies to stay on top of the latest trends and innovations in real time. To keep up with demands, marketing ...

AI is being rapidly implemented, but that doesn’t mean it’s being used effectively. The current lack of clear benchmarks and data about AI usage has meant that everyone has been operating in the dark.

What if you could build an entire marketing team without hiring a single person, writing a single line of code, or spending a fortune? It might sound like a bold claim, but with the rise of AI and ...

Katie Klumper spends all day advising chief marketing officers. The founder and CEO of Black Glass, a CMO consulting firm in New York City, says that with the climate of economic uncertainty from ...

How consumer trust in AI marketing is shaped by culture, transparency, and emotion, and what brands need to get right in different markets. This edited excerpt is from Ethical AI in Marketing by ...

AI is rapidly becoming a must-have in every modern marketer's tool belt, helping teams to do more with less. This shift couldn't come at a better time, as marketers today are under pressure to drive ...

Artificial intelligence is fundamentally changing how marketing teams operate, from daily operations to long-term organizational design. What once took days of manual effort can now happen in minutes, ...