Back in 1979, McDonald's ad exec Bob Bernstein had a lightbulb moment: Why not turn the packaging itself into the main attraction and toss in a toy? And with that, the first McDonald's U.S. Happy Meal ...

We may receive a commission on purchases made from links. According to Bob Bernstein, the man widely credited with inventing the McDonald's Happy Meal, the company was skeptical about the concept.

This post may contain links from our sponsors and affiliates, and Flywheel Publishing may receive compensation for actions taken through them. One of the most beloved family meals in fast food history ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. ST. LOUIS – The McDonald’s Happy Meal has ...

Getting a McDonald's Happy Meal under the golden arches brings back a lot of nostalgia for many. Whether you're a kid (or a kid at heart), you've likely experienced one of these warm, fuzzy feelings ...

Nostalgia for the 1980s is at its peak. From "Stranger Things" to synth-pop playlists, the '80s vibe is everywhere — and collectibles from that decade are hotter than ever, including Happy Meal toys.

McDonald’s Minecraft Movie Meal brings gaming culture to the Happy Meal box. Here’s how it taps into food nostalgia and multi-generational gaming. McDonald’s Happy Meals have always been more than ...