Chances are that, like me, you've been unable to escape the chorus of 'This is an Xbox.' This insistent marketing campaign touts the cloud-based future Microsoft is striving for with Xbox, moving away from the console-based core of yore towards a platform that can play with almost any stage.

LG smart TVs will get an Xbox app later this year, highlighting Xbox's continued push into cloud gaming.The Latest Tech News, Delivered to Your Inbox

If we buy Microsoft’s recent ad campaign logic that any Game Pass-running device is an Xbox, it’s time to congratulate LG smart TV owners: You’ll soon own an Xbox. (Yippee!!) Microsoft announced Monday that the Xbox app will arrive on LG’s latest smart TVs later this year,

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Xbox Cloud Gaming is coming to some LG TVs “later this year,” Microsoft and LG announced at CES 2025. When the feature is available, if you have an Xbox Game Pass Ultimate subscription, you’ll be able to stream games from the Xbox Game Pass library and select titles that you already own from the LG Gaming Portal.