Paramount And Nielsen Hit Contract Impasse As CBS News Gets Set To Host Vice Presidential Debate
Paramount Global and Nielsen have hit a contract impasse, highlighting the sensitivities of the long-fraught measurement ...
adexchanger1d
Can Paramount Quit Nielsen?; The Smartest Algos Are Still So Dumb
Paramount is the latest entertainment studio headed for a showdown with Nielsen. Plus, Forbes seems to have been rebuked by ...
Paramount Considers Dropping Nielsen TV Ratings Partnership
A Nielsen spokesperson tells TheWrap that it hopes to reach a new deal and continue to partner with Paramount, but emphasized ...
Paramount may drop Nielsen—what it means for advertisers
Should the companies not come to terms in time, advertisers would be required to convert guarantees for existing deals made ...
MrWeb2d
Paramount Has 'No Deal on Nielsen Ratings from Tomorrow'
Media group Paramount Global has indicated to staff that it may fail to reach a TV ratings agreement with Nielsen, ...
Paramount Prepares To Part Ways With Nielsen For Audience Measurement Over Pricing Conflict
Paramount Global is poised to end its partnership with Nielsen over rising costs, turning to VideoAmp for audience ...
Krabby Patties Enter the Real World: ‘SpongeBob SquarePants’-Themed Dishes Coming to Wendy’s and Over 250 Other Restaurants
The Krabby Patty is coming to the real world. In celebration of the 25th anniversary of “SpongeBob SquarePants,” Nickelodeon and Paramount are launching “The Krabby Patty Kollab,” a program to bring ...