The battle between Paramount Global and measurement giant Nielsen is fast becoming a war of words. In a dispatch sent to ...
"We cannot reset the value of our services to a fraction of their worth due to the circumstances and demands of one client," ...
Advertisers and media buyers are caught in the middle of the Paramount-Nielsen standoff, grappling with the sudden shift to ...
A bevy of A-list stars and special guests who attended the "Gladiator II" premiere in Los Angeles on Monday looked to the ...
The Paramount Global and Nielsen impasse is now in the second month. With multicurrency options, the standstill has impacted ...
Broadcasters claimed their highest share of TV use in the United States in nine months in October, accounting for 24 percent of all viewing for the month. That’s the highest figure for over-the-air ...
Change is hard for a company like Nielsen, which has been around so long it even predates the first publicly available ...
Nielsen BookData has announced the launch of a new monthly podcast about the UK’s bestselling books. ‘The Bestsellers Podcast ...
American Spirit has chosen Nielsen as its exclusive measurement partner for Local TV measurement in the six markets where it ...
"Inside Out 2" producer Mark Nielsen has worked for Pixar for years, all the way back to the 2006 short film "Mater and the ...