Brian Niccol stands to earn $10 million in signing bonuses after a "dogged pursuit" to convince him to lead the company.

The coffee giant believes it can double its company-store count in its home market. It is also planning major menu cuts and ...

Starbucks' new CEO, Brian Niccol, has a vision to make Starbucks into a classic coffeehouse, but he has to contend with an ...

Starbucks CEO Brian Niccol was recently awarded a $96 million compensation package after four months of leading the company.

That showed in the company’s results. While improving, revenues and same-store sales were still lackluster, as Starbucks ...

Starbucks Corp. (Nasdaq: SBUX) CEO Brian Niccol is once again shaking up the coffee giant's C-suite, and he's bringing more of his former colleagues to fill it.

As of Monday, Jan 27, bathrooms inside Starbucks and free water cups will be available to paying customers only, a policy ...

Starbucks shares surged on new CEO's plan, but declining sales and high valuation pose risks to the company's future ...

Starbucks will be installing “panic buttons” at a number of locations to help staff non-confrontationally kick out customers ...

Starbucks reported lower profits Tuesday in results that still topped expectations as the company's new CEO described various ...

Starbucks is trying to fix falling sales by changing its vibe back to coffee-house roots. The new CEO says parts of the plan, ...

Starbucks ( NASDAQ: SBUX) issued its first earnings report with Brian Niccol on the job for a full quarter. The coffee chain ...