The beloved McDonald's Snack Wrap is back — well, almost. After years of rumors and speculation, followed by confirmation by McDonald's of its forthcoming return — and then months of teases — the ...

After years of impatiently waiting, McDonald's fans will finally be able to eat the chain's beloved snack wraps once again. McDonald's will officially bring its snack wrap back to US menus on Thursday ...

McDonald’s third quarter results demonstrated the power of nostalgia marketing as the return of beloved Snack Wraps helped drive better-than-expected sales growth. The fast food giant reported ...

McDonald’s sales got a lift from Snack Wraps in the third quarter. Same-store sales, or sales at locations open at least a year, rose 3.6% for the July-September period. That was slightly ahead of ...

In the wake of the viral successes of promotional meals centered around Grimace the Monster and classic McDonaldland ...