The leading source of advertising, marketing & media news
WEB1 day ago · Marketing Interactive is Asia's leading source of advertising, marketing & media news. News coverage includes Singapore, Malaysia and Hong Kong, reaching out to all marketing & advertising related ...
The battle for consumer attention: Who comes up on top?
WEB2 hours ago · The battle for consumer attention: Who comes up on top? In today’s digital age of information overload, fleeting trends and constant noise, attention has become a precious and scarce commodity ...
How AI is changing the game for attribute discovery
WEB3 days ago · This article delves into a game-changing application of AI in marketing: effortless attribute discovery. Even seasoned brand veterans often struggle to identify the latest attributes that matter ...
What the evolution and future of digital out-of-home advertising …
WEB3 days ago · Digital out-of-home (DOOH) advertising continues to rapidly transform the advertising landscape, melding the physical and digital realms and creating dynamic, engaging experiences.
87% of global marketing leaders are planning for budget increases
WEB3 days ago · According to Forrester’s 2025 Budget Planning Guides, leaders intend to spend more in 2025 after a year of restrained budget expectations.
News - Marketing-Interactive
WEB2 days ago · Marketing Interactive is Asia's leading source of advertising, marketing & media news. News coverage includes Singapore, Malaysia and Hong Kong, reaching out to all marketing & advertising related ...
Analysis - Marketing-Interactive
WEB4 days ago · 1. next. Marketing Interactive is Asia's leading source of advertising, marketing & media news. News coverage includes Singapore, Malaysia and Hong Kong, reaching out to all marketing ...
About Us | Marketing-Interactive
WEBJun 30, 2024 · About Marketing–Interactive. Established in June 2002, MARKETING-INTERACTIVE is Asia’s leading source of advertising, marketing and media intelligence reaching out to CMOs across Singapore ...
Marketers, these are 10 trends you need to take note of in 2024
WEBFeb 6, 2024 · Don't miss: 10 APAC trends marketers should know to stay ahead of the curve in 2024. 1. AI is bringing new opportunities. According to Kantar's Media Reactions 2023 report, 67% of marketers feel ...
Study: 54% of marketers use AI for faster content generation and ...
WEBMay 20, 2024 · In the ever-evolving landscape of customer engagement, AI has become an advancement in technology that is unavoidable as 81% of marketers have reported that their organisation is currently using ...