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WEBOpinion: Programmatic OOH Advertising Takes Off. September 27, 2024. It may have taken some time to take off but now that it is well and truly established, programmatic out-of-home advertising has finally taken...
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WEBCAMPAIGNS. To submit your campaigns for Adworld.ie and IMJ Adworks page simply email them to [email protected] Please include: URL, still image, overview and a list of credits. You can find the submission guidelines here.
Opinion: A Merry and Bright OOH Outlook for Q4 | AdWorld.ie
WEBSep 6, 2024 · The Q4 outlook this year for OOH is looking “Merry & Bright”. At Talon we believe that OOH delivers across four main benefits: understanding your Audience, crafting Creative that captivates attention, ensuring Effectiveness to drive real results, and embracing Sustainability for a responsible impact – otherwise known as ACES.
Guinness Launches Creative Competition to Reimagine its Classic ...
WEBFeb 16, 2024 · Guinness Ireland and the Irish Film Institute (IFI) is calling on all creatives, film makers and content creators to “reinterpret and reimagine” a modern-day campaign for Guinness 0.0 using some of its most iconic advertising from the 1950s to the 1990s which is currently archived by the Guinness Archive and managed by the IFI.
Tourism Northern Ireland Seeks Agencies to Handle £35m Creative ...
WEBSep 4, 2024 · Tourism Northern Ireland, the official tourism authority for Northern Ireland, has announced plans to appoint an agency or agencies for the supply of services including strategic planning, media buying and creative.
Opinion: Are Influencers Losing their Marketing Influence?
WEBApril 5, 2024. With many brands continuing to pour money into influencer marketing, Ian McGrath wonders whether influencers are starting to lose their their marketing influence? The ‘pay per shout-out’ influencer model is dying, as marketers lose faith from having only seen highly variable returns and influencers adapt to changes in their ...
Folk Wunderman Thompson Cooks Up New Meaty Campaign for …
WEBJul 23, 2021 · With the summer barbecue season well underway, safefood and Folk Wunderman Thompson have launched a new creative campaign inform and educate consumers about the importance of meat thermometers. With new statistics showing that fewer than 2% of people follow three basic food safety checks to determine if meat is cooked, this campaign educates ...
Ad of the Week: Kerrygold Launches First Campaign Since 2010
WEBOct 5, 2017 · Kerrygold has launched its first Irish advertising campaign in seven years. The campaign, Memories in the Making, was created by Publicis Dublin. Directed by TJ O’Grady-Peyton from the appropriately named Butter Films, it was shot over two days in Dublin and will run on TV and digital platforms. The TV …
Virgin Media’s Gavan Reilly Tops List of Most Influential Journalists ...
WEBMay 29, 2020 · Virgin Media’s political correspondent Gavan Reilly has taken the number 1 spot in the latest #murraytweetindex, which ranks the most influential Irish journalists on Twitter for 2019. RTE’s Director of News Jon Williams came second, with last year’s joint winner Today FM presenter Matt Cooper in third place.
Business Plus Makes Key Hires as Nick Mulcahy & Siobhan …
WEBMay 17, 2024 · Business Plus Makes Key Hires as Nick Mulcahy & Siobhan O’Connell Depart. May 17, 2024. Pictured: Ben Haugh and Mairead Kearns. Nick Mulcahy and Siobhan O’Connell, the two co-founders of Business Plus magazine, have stepped away from the business two years after it was acquired by DMG Media Ireland. Mulcahy and O’Connell founded Ireland ...