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About us - Marketing.ie
WEBAbout us. Marketing magazine is Ireland’s leading marketing, advertising and media monthly. Marketing.ie is read by Ireland’s top marketing and media executives, online and digital companies, advertising agencies, PR practitioners, researchers, direct marketing and promotion firms, designers, event organisers and film and sound studios.
Penneys launches breast cancer campaign - Marketing.ie
WEB1 day ago — Penneys has rolled out a 37-piece collection, designed to support those affected by breast cancer. The retailer will donate € 100,000 to the Irish Cancer Society as part of a €1 million global campaign. Through self-directed videos and photographs, the five women – Muireann from Dublin, Della from London, Marie from Paris, Mitzi from ...
2021 Archives - Marketing.ie
WEBOct 11, 2021 — John Fanning reviews Mimi Nicklin’s new book, The Softening Edge, which shows how emotional intelligence can energise employee relations Mimi Nicklin is a marketing specialist and business coach who has held senior strategic and creative positions in such cosmopolitan cities as London, Hong Kong, Singapore, Cape Town and Dubai, where she is now based.
2022 Archives - Marketing.ie
WEBNov 18, 2022 — Marketer of the Year deadline looms - The deadline for this year's Marketer of the Year (MotY)... More →; ASA makes three new board appointments - The Advertising Standards Authority (ASA), the independent... More →; Boys+Girls' ads warn about prostate cancer - The Marie Keating Foundation (MKF) and creative agency Boys... More →; Forvis Mazars backs Old Wesley RFC - International audit ...
Sky hires Keane for mobile launch - Marketing.ie
WEB7 hours ago — Sky Ireland has rolled out a Sky Mobile campaign, ‘Expect More’, fronted by former footballer and TV pundit Roy Keane. Created by Core Creative, the campaign focuses on fun and quality rather than listing benefits. Sky Mobile’s brand proposition has been built on the basis of providing a service that is fair, flexible, and transparent.
Marketing Society calls for research award entries
WEB2 days ago — The Marketing Society is calling for entries to this year’s Research Excellence Awards (REA). The winners will be announced at the society’s Christmas lunch in the Shelbourne Hotel on Friday, December 6, following which they will present their case studies the following month. The REA line-up of award sponsors are …
Three trends for 2022 - Marketing.ie
WEBOct 1, 2022 — McKinsey studies show that CEOs expect sustainability strategies to deliver value in the form of employee and consumer engagement in the next 3-5 years. TACTILE TOUCHPOINTS. 2022 will be a hands-on year, literally. Pandemic restrictions allowing, the return of close-up experiences will restore an essential brand channel.
Marketing.ie magazine new edition out soon
WEBIreland’s top marketing and media magazine Marketing.ie returns after an unexpected Covid-19 break with a new issue being posted out on July 1. Editor Michael Cullen decided to put the magazine on hold in mid-March once it became clear that businesses would find it hard to do business as usual given the exceptional health and economic impact of …
Sheerin leads rebrand to Kinore - Marketing.ie
WEB3 days ago — Brand consultant and former Chemistry managing director Ray Sheerin led the new identity for Kinore, formerly known as Accountant Online. The rebrand reflects Kinore’s expanded service offerings and its vision for growth. The event was marked by by an interview by Andrea Gilligan, host of Newstalk’s Lunchtime Live, with Kinore’s founder ...