The MENA Power List 2024 - Campaign Middle East
WEB1 day ago — Anup Oommen. C ampaign Middle East’s annual MENA Power List is back in its 2024 iteration, and it is only getting bigger and better by the year. Experts with decades of experience, who have been instrumental in the evolution of marketing, advertising, creative, media, public relations, and communications across the Middle East have had their say.
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WEBCreativity to transform these Saudi industries. Athar – Saudi Festival of Creativity, the Kingdom’s largest gathering of the creative marketing industry, has unveiled a power-packed roster of creative marketing specialists as part of it.
Better brand experiences > personal data: UAE, KSA consumers
WEB8 hours ago — The Experience Better/Insights report surveyed 5,000 consumers across the US, UK, UAE, Kingdom of Saudi Arabia (KSA), and Singapore in Q2 2024 and explored consumers’ shifting attitudes toward data privacy and brand trust in an era where AI offers the opportunity for personalisation at scale. The survey found that more consumers would ...
Personalisation through creativity: ‘The stories we tell define us’
WEB1 day ago — Aramex’s ‘The Undelivered’ In the evolving landscape of e-commerce and digital transformation, brands are caught in a fascinating paradox. On one hand, the digital age offers boundless opportunities for creativity in advertising. On the other hand, the overwhelming reliance on data and algorithms threatens to strip marketing of its very soul: the human touch.
Decoding data: The end of loyalty as we know it
WEB8 hours ago — Decoding data: The end of loyalty as we know it. KFC MENA's Sony Nagpal writes on decoding data to redefine the consumer experience and adapt to customer expectations in a digital-first world. Decoding data: ‘To capitalise on emerging technologies, consolidating data into a CDP is key.’. The last few years …
MMA Academy expands to MENA with a student pitch competition
WEB13 hours ago — The Modern Marketing Association MENA (MMA MENA) has announced the expansion of its educational initiative, MMA Academy, into the Middle East and North Africa (MENA) region. The association’s first initiative in the region is a semester-long MBA student pitch competition that was launched in collaboration between American University in …
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WEB25 September 2023. 29 August 2023. 31 July 2023. 26 June 2023. SRMG Cannes Supplement 2023. 29 May 2023. Saudi Arabia Report 2023. 24 April 2023. 27 March 2023.
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About - Campaign Middle East
WEBCampaign Middle East is the authority for the marketing and communications industry in the region. It provides essential and market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries and more. Produced by leading Dubai publisher Motivate, Campaign Middle East builds on 50 years of brand legacy and expertise, while […]